Humanize your Brand with Corporate Animation

The first 2D video in history

Animation has been used for marketing purposes for several decades. In the 1970s and 1980s, the popularity of animation in marketing started growing immensely as more companies began using it to promote their products and services.

Today, the animation is widely used in marketing across various mediums, including television, social media, and online advertising.

With technological advancements, animation has become more accessible and cost-effective, making it popular for many brands looking to create engaging and memorable content.

Undoubtedly, the animation is becoming one of the most powerful tools businesses can use to humanize their brand and engage with their audience.

But we hear a lot about it…

What are the concrete advantages of using animated video for your marketing purposes?

Let's not go into statistics; let's have an overview of animation's significant impact on the target audience:

1. Engagement  - Animation can easily engage and capture the viewer's attention by incorporating colorful visuals, lively characters, and exciting stories to entertain the audience.
2. Emotional appeal - As humans are visual beings, our emotions are motivated by what we see. If you decide to create an animated video for your brand, you are more likely to succeed in evoking feelings of happiness, empathy, or excitement. This can easily help your target audience relate to the brand more deeply.
3. Simplify complex ideas  - Animation videos can simplify complex ideas and concepts, making them easier for the target audience to understand. We want our viewers to be engaged and emotionally connected, but we also want them to understand the main message. By using visuals, animation of characters, or motion graphics, we can explain complicated information in a clear and concise way.
   Clear and concise? Sounds powerful! That's what animation is.‍
4. Increase retention - Animation videos can increase the retention of information. Using visuals and storytelling can make the content more memorable, making it easier for the audience to recall the message conveyed in the video.‍
5. Brand awareness - Animation videos can help increase brand awareness. Using characters and storylines created by your brand book can help develop a strong brand identity and make the brand more memorable to your audience.

Let's dive into our tips for using animated videos as a powerful tool for humanizing your product. Here are some ways how animation can be used to make your product more relatable and engaging:

1. Add a character: Adding a character to your product can help users relate to your product on a personal level. A character can embody the values and personality of your brand and help users understand how your product can fit into their lives.
2. Use storytelling: By telling stories that resonate with your target audience, you can help them see how your product can improve their lives. Illustrate your product's benefits more creatively, and don’t settle for creating the same video your competitors did.
3. Show how your product works: Animation can be a great way to demonstrate how your product works in a way that is easy to understand. By using animation to illustrate the features and benefits of your product, you can make it more accessible to a broader range of users.
4. Use humor: Humor is a great way to humanize your product and make it more approachable. Injecting humor into your storytelling can create a more memorable and enjoyable user experience. If you think some catchy joke is too much, most of the time, it isn't. Move along with boldness and humor.
5. Use animation to create emotional connections: Stories are great, and visually telling your story is even greater. Still, without caring about the emotional core, your story would be just.. a "cool video."

And what's better than having visually appealing animation with great storytelling?

The answer: ”Cool video” showcasing how your product is helpful to your target audience and broader.

In this case, emotions are the best attention catcher.

If the video is the best meal in 2023, and we were reading the recipe for the best-cooked dinner in 2023, our video's three main ingredients would be strong storytelling, quality visuals, and emotional connection.

Ensure you get all the ingredients, or your dish will end up as forgotten leftovers in the fridge - used only for one purpose.

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