How to scale video content strategy

I don't need to explain how powerful a video is as a marketing tool. Videos are popular, fun and transmit information more efficiently than most feature-length content. Remember how happy you were in school when your teacher told you to watch a movie?

Whether you're a small business owner looking to engage your audience with your videos, or a brand looking to grow its reputation within the industry, you need a clear strategy. A strategy that could make your brand relevant and keeps up with the constant demand for fresh content.

In this short 5 min article, I will share the steps for scaling your video strategy.

Start with value and purpose in mind.

The digital world is like a Megapolis - full of video content and hates waste. To make your video production scalable and profitable, you must avoid wasting time, wasting resources, and wasting capital. Therefore, we need to work on scalable strategies for added value for consumers.

Think carefully about the type of content you use to engage your audience. Not knowing what kinds of videos your audience appreciates means wasting time, effort and capital. For example, explainer videos are a great way to engage your audience because they help you address their problems, concerns and pain points in their daily lives and suggest possible solutions. Or maybe you want to give your viewers some entertainment and humor for their lunch break. The higher the perceived value of your video content, the higher your brand value.

Reuse existing content.

The video content market is growing at an exponential rate. Many producers are struggling to keep up with the influx of demand. As more and more businesses see the value of video marketing, producers can allocate time and resources to create new content. A clever way to deal with this is to reallocate assets in your repository to different platforms.

Reusing already shot materials, testimonials and webinars can also help complement your video strategy while boosting the brand.

Use the right tools

You need to invest in a good video content management platform. It allows review of content and your existing footage bank, gives feedback and organizes the work on each video.

Such services as Miro (used for organizing the work at the pre-production stage) and Frame.io (used for review and feedback) will help manage your content better and streamline the production process without losing a bit of information.

These features make video production more accessible to non-video people and streamlined.

Take a strategic approach to facilitation.

Animation is essential in video production regardless of the brand, product or service.

That's why it's crucial to maintain an efficient workflow and meet the demand.

• Decide when and how you will use the animation.
• You should aim for creative but low/mid-complexity animations for a video campaign. It will help you maintain a constant flow of animations while satisfying demand.
• But for the main video promo, use high quality always, as the first impression lasts forever.

Suppose your in-house team lacks experience in animation. In that case, you can outsource this job to talented agencies - they can provide worldwide access to their services.

Weigh the benefits of community-generated content

Let's face it - consumers will always treat everything your customers say about them and their brand like salt in the water. But consumers will always trust other consumers, especially when they believe the opinions they hear are genuine. The beauty of crowdsourced video content is that it gives campaigns a sense of authenticity while taking the burden off producers.

Instead of creating new content from scratch, they must assemble and clean up content submitted from crowdsourced sources. Animated transitions and motion graphics can help make the content look more professional and help them come together neatly.

Closely monitor relevancy metrics to keep your content relevant.

Every minute spent creating irrelevant content is a wasted minute. And waste can create severe problems for the production team and their customers.

It is essential for production companies and their clients to monitor video campaign metrics closely, double down on what proves effective, and avoid repeating mistakes.

• Track read rate, click rate, and engagement rate.
• Find out what makes viewers watch specific videos until the end or leave others halfway.
• Use A/B testing to see which calls to action work best.

An excellent tool for it is Wistia - a video hosting platform with great analytics. Or you can use Vimeo if you are on a budget.

Scale up what shows results and keep experimenting.

The key to video marketing success is to scale what shows the best results and experiment with new ways of engaging with the audience.

Follow the steps above to keep your video marketing campaigns ready to scale. You'll maintain efficient processes while ensuring content is relevant and high-quality.

Develop your video marketing strategy effectively, so you and your clients can hold an excellent reputation.

Utilize the most effective method for your company and concentrate on creating more content that will impact your sales.

If you have any questions and want to build your own video content strategy - feel free to contact us or book a meeting!