Top 2023 Video Marketing Strategy | 10 Mind-blowing SaaS Explainer Video Examples to Empower Your Business.

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A promotional explainer video is a super-effective marketing tool that makes complex stuff simple and engaging. It works for all kinds of businesses, no matter if you're in AI, SaaS, healthcare, or anything else. These short videos are like marketing magic. They grab your audience's attention, explain what makes your stuff awesome, and turn viewers into customers. Whether you're unveiling a new idea, showing off your product, or making complicated things easy, explainer videos are your secret weapon.

These videos blend cool stories with eye-catching visuals, making them a fantastic way to connect with your audience and get your message across. In today's fast-paced digital world, explainer videos are a must-have for any successful marketing campaign. They leave a lasting impression that sticks.

At VP, we're all about putting our partners first and delivering top-notch quality. When we make videos, we always brief our clients to understand what makes their product awesome and what problems it solves. Then, we brainstorm creative, one-of-a-kind ideas to get everyone's attention and stand out.

We did all the hard work to gather the best explainer videos in one place, just for you. So, whether you're looking for marketing inspiration or just want to learn about digital marketing with cool animated videos, you're in the right spot!

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01 OMEGA Finance

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Product: OMEGA Finance
Production: Value Productions

In this video, we needed to reveal a rather difficult topic simply and attractively. Using visual metaphors and storytelling along with deep music, proper voice acting, and sound effects that perfectly complement the atmosphere of the video. We used the most effective and comprehensive approach to reveal the tone of the brand. A combination of 2D and 3D elements, and high-quality, dynamic, and stylized animation allows the viewer to watch the video to the end. Not just to watch, but to watch with pleasure, while understanding what the speech is about.

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02 DrawerAI

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Product: DrawerAI
Production: Value Productions

Architecture and artificial intelligence. It would seem that it is impossible to tie it together. Nevertheless, this is a great example of how to use a video to explain such a complex product and convey its value and benefits to the viewer. Minimalism in the illustrations, which promotes easy perception, smooth animation, and sound effects that reinforce this combination, and the organic implementation of the real product interface are perfectly combined into an effective marketing tool.

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03 UserWay

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Product: UserWay

Animation of interfaces should not be boring at all. This is a good example of the fact that it is not always necessary to show an identical product for users to understand. Instead, a good and interesting animation with stylized illustrations will always attract attention, and a good script will convey the desired message.

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04 Thankview

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‍Product: Thankview

A great example of how to combine vivid illustrations and storytelling with visual metaphors. Smooth and at the same time dynamic animation holds the viewer's attention even during fairly static scenes.

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05 Notion

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Product: Notion

Who said that it is necessary to record a voiceover and compose music for a good video? A great example of how to effectively talk about a product with good animations, on-screen text, and only sound effects.

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06 Chainstack

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Product: Chainstack

A good example of the fact that with a complex scenario, it is worth simplifying the visual component so that the viewer can concentrate on the main message. Minimalism, iconography, and smooth animation of geometric metaphors are a great combination.

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07 Wipster

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Product: Wipster

The combination of simple geometric metaphors with the interpretation of the product interface works much better than ordinary videos. Two birds with one shot. The video reveals the essence of the product, but thanks to a good script and dynamic animation, it will also attract the attention of new, cold customers

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08 CoinDogg

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Product: CoinDogg

A good example of a simple video, but thanks to bright illustrations and good animation, it is attractive to viewers. Which is actually the goal of any promo video. Storytelling reveals the theme well, and the consistent visual component forces you to watch the video to the end

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09 Auth0

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Product: Auth0

Here is another example of how a rather complex topic can be easily and affordably explained. Minimalist illustrations and smooth animation will not allow the viewer to get lost.

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10 Tomochain

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Product: Tomochain

A non-standard approach to creating a video is a good solution to surprise and interest a new audience. And this is exactly what is needed - differentiation. Dynamic animation and music, good storytelling, and bright illustrations. Looks like this video will work!

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